A rug has the power to transform a room. It can inject life and vibrancy into a space, instantly adding warmth, character and soul. Frances Loom is the vision of Kelly Vittengl, a London-based interior designer who scours flea markets across the globe in search of extraordinary antique rugs. Her intuitive ability to convey the beauty of tradition within a modern context, striking that coveted balance between old and new, gives Frances Loom a distinctive point of view.
Each rug is handpicked for its beauty and individuality, then professionally cleaned and mended as necessary to preserve its integrity and longevity. Inspired by travel, culture and the history behind each unique piece, Frances Loom invites you to craft your own story through design.